About Content Monetization – OWS Producer Zack Coffman’s Guest Post on Indiewire

Original post here.

“I had a chance to attend the “Future of Film Summit” in Beverly Hills produced by Variety and DigitalMediaWire. The ambitious one-day event focused on “the current state of the industry, and how film and transmedia deals will be struck in the coming years.” That’s a pretty grand scale, but I’d have to say it delivered a good mix of traditional film perspective mixed with a suprisingly high-level group of online experts. The keynotes were given by Tom Bernard, Co-founder and Co-president, Sony Pictures Classics and by writer-director Kevin Smith (comments on the keynotes follow my conference takeaways below.)”

I’d say the highlights of the day were The Onion, Elias Plishner, SVP Sony Digital Marketing, Mike Vorhaus of Magid Advisors, and Mark Mason of BitTorrent. Check out the original post and see what Mark had to say about BitTorrent being GOOD for film makers…

Stay independent.


What is transmedia?

A fancy word for storytelling.

It’s such an exciting time to be an independent content creator.  In the new multi-platform environment storytellers finally have a chance to communicate directly with their audiences.  Streaming movie sites like Hulu, Netflix, YouTube, Yahoo! and others are basically becoming cable and satellite channels unto themselves as they serve content on a myriad of platforms such as iPads, iPhones, Androids, XBox, & other devices.

From the time an independent film company could put a PayPal button on their website, burn their own DVDs, and optimize their websites for search engine optimization (SEO), the tide began to turn in favor of the creators of quality content.  The ability to shoot and edit filmed entertainment digitally has caused nothing short of a revolution.  With a glut of re-purposed content in the form of endless sequels and copycat shows, truly original creators are again in demand and able to have a voice.

Transmedia is a fancy word for storytelling.  Tell your story.

Stay independent.