About Content Monetization – OWS Producer Zack Coffman’s Guest Post on Indiewire

Original post here.

“I had a chance to attend the “Future of Film Summit” in Beverly Hills produced by Variety and DigitalMediaWire. The ambitious one-day event focused on “the current state of the industry, and how film and transmedia deals will be struck in the coming years.” That’s a pretty grand scale, but I’d have to say it delivered a good mix of traditional film perspective mixed with a suprisingly high-level group of online experts. The keynotes were given by Tom Bernard, Co-founder and Co-president, Sony Pictures Classics and by writer-director Kevin Smith (comments on the keynotes follow my conference takeaways below.)”

I’d say the highlights of the day were The Onion, Elias Plishner, SVP Sony Digital Marketing, Mike Vorhaus of Magid Advisors, and Mark Mason of BitTorrent. Check out the original post and see what Mark had to say about BitTorrent being GOOD for film makers…

Stay independent.

Z

The Movie Business in Cannes (interviews with film industry warriors)

After an absence of twelve years, I returned to Cannes this year and had a chance to sit down with various film professionals and ask their unique perspectives on Cannes and the film industry.  I was a bit trepidatious having been out of the international scene for a bit, but Sydney Levine and her partner Peter Belsito basically chided me into going.  It was more than worth it and I can’t recommend it enough to anyone engaging in any aspect of international film business or media.

Zack Coffman 300 The Movie Business in Cannes (interviews with film industry warriors)

A couple of days into the festival it occurred to me that we had such an amazing mix of film industry leaders and innovators all in one place it might be interesting both for newer filmmakers and veterans alike to hear some thoughts from the people who really make the modern film business function.  I came up with the following list and Sydney offered to feature the interviews on her film industry blog over at Indiewire.  It’s not meant to be exhaustive, but seemed like many of the major cogs in the wheel would be represented.  (Click the links to visit the original interviews over at Indiewire!)

The Producer

The International Sales Agent

The Distributor

Public Relations

The Actor

The Film Commission

The Exhibitor

The Festival

Some of the people I spoke with you may have heard of and some not, but they have all done their time in the trenches and I hope their thoughts and opinions might help to open up more dialogue and debate on how to operate in the independent film industry.

What is transmedia?

A fancy word for storytelling.

It’s such an exciting time to be an independent content creator.  In the new multi-platform environment storytellers finally have a chance to communicate directly with their audiences.  Streaming movie sites like Hulu, Netflix, YouTube, Yahoo! and others are basically becoming cable and satellite channels unto themselves as they serve content on a myriad of platforms such as iPads, iPhones, Androids, XBox, & other devices.

From the time an independent film company could put a PayPal button on their website, burn their own DVDs, and optimize their websites for search engine optimization (SEO), the tide began to turn in favor of the creators of quality content.  The ability to shoot and edit filmed entertainment digitally has caused nothing short of a revolution.  With a glut of re-purposed content in the form of endless sequels and copycat shows, truly original creators are again in demand and able to have a voice.

Transmedia is a fancy word for storytelling.  Tell your story.

Stay independent.

~OWS

About

The One World Story

“As far back as 1998 we had been discussing ideas for a film, even before we started One World Studios in 2002.  Zack and Scott wrote a script about a fictional group of bikers called “Lords of Gravity” and started shopping it around.  Right at that time Biker Boyz and Torque came out and got panned, so suddenly Hollywood developed a knee-jerk aversion to anything dealing with bikes.  Our feeling was that a bike film that could express the true spirit of motorcycling would have a real shot at capturing people’s hearts and minds.  We put a stack of credit cards on the table and that was our budget.”  ~ director, Scott Di Lalla

sinners riding About

“Scott and I had been working in various capacities in the film industry for several years before setting up One World Studios.  I was a film buyer for Korea for several years and lived out there and had a chance to get into physical production on a couple of Korean films in addition to attending all the markets; Cannes, AFM, and the like. Scott was working in New York as an editor’s assistant and then he came out and lived in Korea for a while to work on television.  When we set up One World we knew that we needed an exciting project to separate us from the pack and give us a chance to be creative, but that had a chance to break out and appeal to a wider sensibility. We worked on putting together some Korean remakes and also did some script writing.  We got close on all accounts, but it always seemed like a piece was missing from the puzzle.  Hollywood is a tough place and everyone is paid to say “no”.  We’re not guys who accept negativity and we kept plugging away with our projects and working our part-time jobs to make ends meet.  Finally we just told ourselves that we didn’t need permission from anybody to make a film and just green-lighted Choppertown ourselves.  It was scary to take the plunge, but I guess we’ve always had confidence in ourselves and each other.” ~producer, Zack Coffman

producer director1 300x199 About

Recent awards and accolades for OWS:

Best Feature – United States Super 8 Film Festival | Audience Award – United States Super 8 Film Festival | Best Documentary – Temecula Valley International Film Festival | Best Documentary – Hollywood Digital Video Festival | Best International Documentary – End of the Pier Film Festival (UK) | Best Music – Park City Film Music Festival | Special Screening – New Filmmakers NYC | Special Screening – Raindance Film Institute, London| Special Screening – Denver Film Society | In Competition – End of the Pier Film Festival | In Competition – CineMerge Film Festival | Special Screening – Pacific Palisades Film Festival | Best Director – Hot Rod Monsters Film Festival, Seattle | In Competition – Charlotte Film Festival

Key Personnel:

Zack Coffman, Producer

• Founder and President of independent film company One World Studios Ltd.; a feature film production and distribution, music and book publishing corporation.

• Producer/Director of the award-winning the classic biker movie documentary Choppertown: the Sinners, Choppertown: From the Vault, Brittown, custom bobber motorcycle movie The Harbortown Bobber, and The One World Tour: Europe! about a crazy Dickies sponsored tour of One World Studios’ films.

•Producer and Editor of I Am ZoZo, a groundbreaking true paranormal Ouija board horror film shot entire on Super 8mm.

•Editor and Publisher of the non-fiction founding fathers quotes book, Founders v. Bush.

Resided in Seoul, Korea from 1992-2000. Education: UCLA (World Arts & Cultures), Yonsei University Korean Language Institute. Professional highlights: Head of Acquisitions, HMJ Films (Korea.) Asian correspondent, Variety Newspaper. Line-producer and location manager for several Korean films and commercials including Weekend Warriors. Translator, Korean International Trade Association.

Scott Di Lalla, Director

• Founder and CEO of independent film company One World Studios Ltd.; a feature film production and distribution, music and book publishing corporation.

• Producer/Director of the award-winning the classic biker movie documentary Choppertown: the Sinners, Choppertown: From the Vault, Brittown, custom bobber motorcycle movie The Harbortown Bobber, and The One World Tour: Europe! about a crazy Dickies sponsored tour of One World Studios’ films.

•Director, DP, and Writer of I Am ZoZo, a groundbreaking true paranormal Ouija board horror film shot entire on Super 8mm.

•Editor and Publisher of the groundbreaking founding fathers quotes book, Founders v. Bush.

Resided in Seoul, Korea from 1996-1997. Education: Rutgers University (Korean Language and East Asian Studies), Yonsei University Korean Language Institute. Writer/Talent, Educational Broadcasting Service (Korea.) HMJ Films (Korea.) University level English language instructor. Editor’s assistant (Backstreet Edit, NYC.)

Martin Perlberger, Partner and General Counsel

• Education: Stanford University, Columbia Law School, Stanford Law School. Admitted: California, District of Columbia, New York and U.S. Supreme Court. 20 years with Kaplan, Livingston, Goodwin, Berkowitz & Selvin (Beverly Hills); established California office of Marshall, Bratter, Greene, Allison & Tucker (New York); Perlberger Law Offices. Chairman: American Bar Association International Law Section Continuing Education and European Law Committees, California State Bar Association. Film and television highlights: The Last Emperor, The Lion In Winter, Elmer Gantry, The Pink Panther, All In The Family, Sanford and Son, Mission Impossible.

One World Studios is a proud supporter of:

The American Red Cross
The Autism Society of America’s Rides for Autism
The Meredith Baxter Center for Breast Cancer Research’s Ride for the Pink
The Pediatric Brain Tumor Foundation