About Content Monetization – OWS Producer Zack Coffman’s Guest Post on Indiewire

Original post here.

“I had a chance to attend the “Future of Film Summit” in Beverly Hills produced by Variety and DigitalMediaWire. The ambitious one-day event focused on “the current state of the industry, and how film and transmedia deals will be struck in the coming years.” That’s a pretty grand scale, but I’d have to say it delivered a good mix of traditional film perspective mixed with a suprisingly high-level group of online experts. The keynotes were given by Tom Bernard, Co-founder and Co-president, Sony Pictures Classics and by writer-director Kevin Smith (comments on the keynotes follow my conference takeaways below.)”

I’d say the highlights of the day were The Onion, Elias Plishner, SVP Sony Digital Marketing, Mike Vorhaus of Magid Advisors, and Mark Mason of BitTorrent. Check out the original post and see what Mark had to say about BitTorrent being GOOD for film makers…

Stay independent.


The Movie Business in Cannes (interviews with film industry warriors)

After an absence of twelve years, I returned to Cannes this year and had a chance to sit down with various film professionals and ask their unique perspectives on Cannes and the film industry.  I was a bit trepidatious having been out of the international scene for a bit, but Sydney Levine and her partner Peter Belsito basically chided me into going.  It was more than worth it and I can’t recommend it enough to anyone engaging in any aspect of international film business or media.

Producer Zack Coffman

A couple of days into the festival it occurred to me that we had such an amazing mix of film industry leaders and innovators all in one place it might be interesting both for newer filmmakers and veterans alike to hear some thoughts from the people who really make the modern film business function.  I came up with the following list and Sydney offered to feature the interviews on her film industry blog over at Indiewire.  It’s not meant to be exhaustive, but seemed like many of the major cogs in the wheel would be represented.  (Click the links to visit the original interviews over at Indiewire!)

The Producer

The International Sales Agent

The Distributor

Public Relations

The Actor

The Film Commission

The Exhibitor

The Festival

Some of the people I spoke with you may have heard of and some not, but they have all done their time in the trenches and I hope their thoughts and opinions might help to open up more dialogue and debate on how to operate in the independent film industry.

What is transmedia?

A fancy word for storytelling.

It’s such an exciting time to be an independent content creator.  In the new multi-platform environment storytellers finally have a chance to communicate directly with their audiences.  Streaming movie sites like Hulu, Netflix, YouTube, Yahoo! and others are basically becoming cable and satellite channels unto themselves as they serve content on a myriad of platforms such as iPads, iPhones, Androids, XBox, & other devices.

From the time an independent film company could put a PayPal button on their website, burn their own DVDs, and optimize their websites for search engine optimization (SEO), the tide began to turn in favor of the creators of quality content.  The ability to shoot and edit filmed entertainment digitally has caused nothing short of a revolution.  With a glut of re-purposed content in the form of endless sequels and copycat shows, truly original creators are again in demand and able to have a voice.

Transmedia is a fancy word for storytelling.  Tell your story.

Stay independent.